WHITEPAPER
REDEFINING BUSINESS SIGNIFICANCE
IN A W.I.S.E. WORLD
Remain Significant – and Grow – in Today’s Widening, Intertwining, Surprising, and Escalating (WISE) World.
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EXECUTIVE SUMMARY
Your business ultimately grows by holding significance in the lives of the
people it employs, the markets it serves, and the causes it supports. Without gaining and retaining significance, companies are eventually disrupted, replaced, or simply cease to matter over time.
In a world that’s Widening, Intertwining, Surprising, and Escalating (WISE), businesses face new types of challenges at a faster rate.
These four ‘WISE’ characteristics and trends in the world, if not addressed, threaten your company’s significance, growth, and future.
This paper unpacks:
1. Why and how the world is widening, intertwining, surprising, and
escalating, and what these trends mean for the growth of your business.
2. How to embrace and leverage these changes.
3. The new expectations this WISE world has of leadership.
4. The Significant Influence Model™ which helps you lead through these
trends, and ensure your company holds significance today and in the
future.
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